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Five Ways A Blog Helps You To Market Your Business


Want to advertise online without spending a fortune? Get a
blog.

If you're an Internet marketer, you need a blog, because:

* a blog helps your site to rank higher in the search
engines; and

* a blog expands your customer base.

Blogs are often called social marketing tools, because they
let you interact with your readers via comments and
permalinks (see the glossary below.)

What's a blog? Get up to speed here:

* http://www.blogger.com/tour_start.g

* http://en.wikipedia.org/wiki/Blogs

Let's look at five ways a blog helps you to market your
business.

One: A blog helps your site to rank higher in the search
engines

In 2003, when Google bought Pyra Labs, the company which
developed Blogger, the reaction was Huh? At the time, blogs
were seen by most as online journals, primarily maintained
by the demented and teenage girls.

How times change. In 2005, companies small and large are
using blogs to promote their businesses. This is because
Google and the other search engines love blogs because of
their constantly updated content.

Blog often, and you'll get more visitors and a good search
engine ranking.

Two: A blog expands your customer base – you'll reach
people you could reach in no other way

A blog helps you to reach people you can reach in no other
way because your frequent updates mean that you'll
automatically get niche visitors – those people who have no
clue about you or the product that you're selling, but who
happened to type in a search engine query that mentioned
words you used in a single post.

Those niche visitors can become buyers, and this means that
you don’t need to struggle to get top listings in any
search engine. Write (or link to) quality content, and your
visitors will find you.

Three: A blog helps your site to differentiate itself

A blog is a form of stealth marketing. Therefore a blog
doesn’t need to be about the products you're selling. A
blog can be about any topic that you're passionate about.
Blog about your passion, and mention – in passing – the
products you're selling. You can also link to them, but
don’t bother selling heavily – that's not what a blog is
about.

Four: Like a diamond, a blog is forever

Although the most-visited blogs update often, some of them
several times a day, that doesn’t mean that you have post
more often than you can fit into your schedule. Your
permalinks (see below) mean that since your blog items are
standalone pages, they’re indexed by search engines in the
same way that any HTML or other page is indexed – your blog
items/ pages will continue to bring traffic even if you
don’t update very often.

Five: A blog attracts new opportunities

A blog makes your business visible. Your stealth marketing
efforts will attract the attention of people who may become
joint venture partners, or who will have other
opportunities for you.

The time and energy that you invest in your blog can bring
results beyond your wildest expectations. Create a blog –
it's your hardest-working, and most cost-effective online
marketing option.

GLOSSARY:
Blog = Web log.
Permalink = permanent link, an URL for a single blog post.
Comment = blogs have a comments section, where readers can
interact with the blogger and others.

Michael Murray is a 22-year old full-time Internet marketer and college student with Cerebral Palsy who lives in sunny Orlando Florida. His latest site is an information center on adware remover information

Michael Murray