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Are You Brand Worthy? Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more...

Book Summary: The Brand Called You This article is based on the following book: The Brand Called You: “The Ultimate Brand-Building and Business Development Handbook to Transform Anyone Into an Indispensable Personal Brand” By Peter Montoya Published by Personal Branding Press...

Brand awareness campaigns increase preference for your products Brand awareness campaigns are designed well before the point of sale. Many companies rely on complex distribution models to move products. However, when that doesn’t work, promotional products and motivational programs are frequently implemented to...

Brand Lo-o-o-o-o-ve... So... how have you been building your brand lately? Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?" It may sound obvious, but increase Brand Love by branding better. Branding your...

Brand names as objects of design What is a namedesigner doing? Branding or the creation of a recognizable identity applies also to individual people. Thus let me briefly sketch what my own personal brand stands for: Based in Austria I have been involved in research on technical...

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of...

Brand Your Consulting Brilliance Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens...

Brand Your Website's URL With a Favicon Have you ever noticed that when you look at your browser favorites menu or the address bar, some entries have their own little icon beside their URL? It's called a "Favicon" (a graphic file with a .ico extension) and it's placed in the...

Branding Branding Often the more a thing is discussed the less it is understood. Words have a point of diminishing return. That point is crossed when the effort to be clear and precise counts every tree standing, but misses the proverbial forest. Such is...

Branding Fiasco -- Better Be Who You Say You Are! Our experience as customers offers great instruction into the concept of branding. Come with me on a recent “experience” and you’ll see what I mean. Here’s the situation: I want to order an 800 number. On my AT&T bill is a customer...

Branding - More Than Just a Statement - A Memory Scar Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding. You have just now used your mind to develop a...

Branding Your Business If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational...

Britney Spears Branding How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the...

Co-Branding For More Traffic Co-Branding For More Traffic By Barrett Niehus The opportunity to promote your web site on the internet grows daily. Unfortunately, so do the number of sites that compete for product placement and web traffic. As a response to this increased...

Developing a Formal Brand Messaging Document Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different people in your company. The customer asks why they should...

Ebook Rebranding - The New Ebook Marketing Power? Well, it is definitely yes! In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well. But it is no longer the case in TODAY scenario. Giving away your ebook ...

Fact Sheet: ASPIRIN® - a Trusted Brand Fact Sheet: ASPIRIN® - a Trusted Brand Acetylsalicylic acid, or ASA, the active ingredient in ASPIRIN® was launched on the German market under the trademark ASPIRIN® in 1899. Today, ASPIRIN® is a registered trademark of Bayer AG...

Great Brands Depend on Attention to the Brand Architecture Do you have the architecture in place to make sure each and every brand contact sends the right message? Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each...

Growing Your Brand Assets Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong. Brand issues are important to ALL companies for the simple...

How To Build and Manage A Winning Brand The following issues are important to consider when building a brand, even if that brand is called YOU, Inc. 1. Great Brands tie into our emotions. It is crucial that this link be present and underlying all brand building efforts. If your brand...

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