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How To Create A Brand That Sticks Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up...

Importance of Branding: What's in a Name? Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful,...

New Years Resolutions And Branding Publishing Guidelines: Permission to reprint the following article, at no charge, is granted under the following conditions. Content may not be altered, changed, or edited without author's permission. The byline must remain in tact and as...

Personal Branding Techniques for Real Estate Agents and Brokers A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. A big error made by many...

Power Traffic - Free Software and Scripts (Unbranded) Traffic Power Tips - In the next few minutes you will start to receive quality traffic to your site(s). ************************************************************* Webremises Newsletter April 18th - Michael Hein ...

Revealing the Roots: The Process of Building Brand How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant...

Testing Your Knowledge About Von Willebrand Disease (NC)-A survey conducted by Leger Marketing in February 2002 showed that Canadians are more likely to identify von Willebrand as a German car, an Austrian coat of arms, or a school of mathematics before it's true definition. Only seven per...

The Art of Successful Branding Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. Your Brand is your identity;...

The Big-Pay Off -- Brand Value Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effectiveness is the result. Despite...

The Brand Called You Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion that people have of you is positive....

The Branded Customer Experience – “We never say no Colin Shaw urges you to ensure that your branding and marketing activities are aligned with your Customer experience. I work with a client in the North of England. Whenever I visit them I always stay at the same hotel. At this hotel...

The super brand Marlboro The Marlboro cigarettes story began in 1847 and was marketed mainly to women in London. This marketing strategy did not go over so well. In the 1920's, Marlboro cigarettes were then introduced to the American market as the cheap Cigarette of choice...

THOUGHTS ON CREATING A POSITIVE BRAND IMAGE For any business to become truly successful, it needs to create positive brand recognition for its product. This is especially true in small businesses, where there may be thousands of similar companies vying for the customer's attention. The...

Understand Brand Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interestingly, with all this wealth of...

What is the difference between "Store Brand" and "Professional" Cosmetics? Everyone has heard the cliché "you get what you pay for". This is the main difference between professional cosmetics and store brands. You have to say to yourself "How come I can buy eye shadows in the store and they only cost $2.00?" The reason is...

Your Brand, Your Success, Market Your Money Your Brand, Your Success, Market Your Money By Barrett Niehus http://www.freetrainer.com Arguably, the most effective logo or brand name ever created is that of the Harley Davidson eagle and logo. If you don't believe me, just name another...