Putting The Serve Back Into Customer Service

Good service is easy to spot and hard-to-find. Mediocre service
occasionally stands out but only because it's the cream-of-the-crap.

Last week I had the opportunity to speak at the Lumbermen's
Merchandising Corp. annual sales meeting in Dallas. The meetings were held
at the Dallas Convention Center and the hotel we stayed at was the
Hyatt Regency at Reunion.

The first night I had dinner at the Centennial Café Restaurant on the
second floor of the hotel. The food was good and the service, I mean
the server, was outstanding.

It was a slow night and Abdul was covering one half of the tables in
the restaurant. Here are some of my observations:

1. Abdul was always smiling.

2. He was energetic.

3. He walked fast and with purpose.

4. As soon as I was seated at the table he asked me for my drink

5. Two minutes later - it was there.

6. He wrote down my order which included some special diet

7. It took four minutes for the bread to be served. The meal
was delivered exactly how I ordered it.

8. When it was time, the plates were removed quickly and quietly.

9. He was there when you needed him and not when you didn't.

I went back to the same restaurant the next night. This time however,
the place was really hopping. I asked for a table with a light, so I
could finish a good novel I was reading.

The hostess put me at a table with lots of light and it was right next
to the reception podium, where she greeted all customers. She didn't
move or walk fast.

She pointed to my new server who immediately disappeared into the
kitchen. I never did see him for the rest of the evening - let me

Abdul approached the hostess and spotted me. He said, "Welcome back."
I asked if he could be my server and he said it would not be possible
since he was limited to his station on the other side of the

He asked about my server and I told him he hadn't been to my table
yet. Without any hesitation he asked if I would like the same glass of
wine I enjoyed the night before. I was impressed and I said yes.

The hostess had her arms wrapped around the podium - what a sight. I
managed to get her attention and asked to be moved to Abdul's
section. She gave me her best impression of a positive nod.

Abdul grabbed the menu and escorted me across the restaurant to
another table with enough light for me to finish my book. While the
entrée was different, the service again, was excellent.

Service can be awesome or dreadful - and it's usually people who make
the difference.

The elements of good service are not instinctive and are usually the
result of extensive training. Unfortunately, servers don't get to
judge the service - that's strictly up to the customers.

The reward for good service is more business. The reward for superior
service is even more business. It should also be noted that
"Profitability is the applause of a happy customer." I gave gave Abdul
a big tip.

In conclusion and generally speaking . . .

People who walk fast make more money than people who don't.

People who are enthusiastic, energetic, and show a little passion for
their work also make more money than people who don't.

People who go out of their way to help and serve their customers are
always more appreciated and valued.

One of the keys to successful selling is to help your customers get
what they want.

Obviously, Abdul has that figured out.

About the Author

Jim Meisenheimer is the Guru of No-Brainer Sales Training.
His sales techniques and selling skills focus on practical ideas
that get immediate results. You can discover all his secrets by
contacting him at (800) 266-1268, e-mail:
or by visiting his website:

Jim Meisenheimer