Help your visitors zero in with Site-Flavored Google search
As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. This is meant to provide a quick path for visitors to continue their search, should they not find what they're looking for on the original site. To help these webmasters provide even more service to their visitors, Google is currently beta-testing a new feature called Site-Flavored Google Search.
A site-flavored search will allow searchers to view results more closely related to the site where they started their search. For example, a webmaster for an auto parts site can fill out a profile to tell Google about their site. Searchers from that site can then use the Google search form to view search results more closely related to automotive topics than a general search might provide. A search from that site for "oil" might return information about the various types and brands of automotive engine oil, while a generic Google search might return broader business-related results from oil refiners and industry sites.
By Jakob Jelling
Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.