Whatís Love Got To Do With It?

Ask successful online business owners, and theyíll quickly tell you there are certain things that are imperative in order to reach your business goals. Some of the common responses to the question "How do you thrive online?" are: dedication, organization, perseverance, and street smarts. But whatís love got to do with it?

Everything! The number one factor stated in regard to success online is "loving what you do." There are several reasons this is important. The first deals with the very nature of online business.

Burn Out

Most Web startups work practically 24 hours a day. Every spare moment is devoted to nurturing the new business. If you donít absolutely love what you do, youíll quickly burn out. Frustration, aggravation, and fatigue will set in and - before you realize it - youíre on your way out.


Love of what you do also comes into play with regard to perseverance. Those who canít wait to begin work every day are more likely to persevere in down times than those who only do the work to get a paycheck.

Without a love for what you do, you are more likely to jump ship during rough times, reducing your chances for success.


Dedication is only present when certain emotions are present. People will be dedicated when they have loyalty toward someone or something. People will be dedicated when they are feeling greed and want to achieve a reward. And people will be dedicated when they love someone or something.

Without some emotional backing, dedication is just another word. And unless you have dedication for your online business, itís just going to be something else to do.

Street Smarts

Everybody knows that experience is the best teacher. And just how do you get experience? By living life online and taking chances. But how likely are you to take chances and gain the street smarts you need if you donít love what you do? Not very!

Gaining that vital real-world experience you need to succeed only happens when you persevere and are dedicated to your business. That wonít happen unless you love what you do.

Do you see a cycle here? Every element you need for success has one central foundation... love. You must love what you do in order to spend night and day building a prosperous business. You must love what you do in order to survive the tough times and gain the experience you need.

If youíve been struggling with your online business, Iíll give you a piece of advice. Look at what youíre doing. Do you love it? If you could choose anything in the world to do, would this be it? If not, you might be wise to re-evaluate your online business. Making changes now could save you a lot of trouble in the future.

If you *do* love what you do, I encourage you to hold on. All the attributes Iíve listed above will help you succeed if you stay focused and keep the fire alive.

About the Author

Diane C. Hughes *

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