5 Sure Fire Ways to Get Radio Play for Your ďIndependentĒ Music!

You have to find radio airplay time if youíre going to be heard and weíre not just talking the local college campus. The trick is called promotion. Now that doesnít mean you just put your press kit in an envelope with a demo and hope they take pity on you. Perhaps you call a station and they give you the standard pitch of, ďSend it and if we like it weíll put you in rotation.Ē After a few months of never hearing your music, you automatically think youíre not worthy.

First, donít buy that. Youíre one of hundreds, maybe even thousands depending on your city. Your disc will probably end up in the trash or, for more enterprising DJ's, on Ebay in a one-cent CD sale. If you want to be heard and make potential sales, you have to stand out from the crowd, and in this jewel of an article, Iíll show you Five(5) Knock Ďem Dead Ways to Do Just That!:

#1 - Get your CD into the right hands. The intern thatís too busy to getting coffee or typing up a report for the station manager isnít going to be the one making the airplay decision. So find out who the head honcho is in that department and touch base with them. If the club youíre playing at charges an admission or you have a show coming up offer to send the stations tickets to give away to listeners. Now keep in mind you canít give the tickets to the staff, since thatís illegal and called payola, but you can offer free giveaway items to your potential audience.

#2 - If youíve got one station in your pocket, then drop names. Let them know that WABC is playing your music and itís getting a great response.

#3 - Make genuine friends in the business. If youíve got a disc jockey thatís got you in rotation and really likes your sound, get to know them. Find out why they enjoy it and see if theyíve gotten any responses from listeners. If they havenít, ask if perhaps they might Q & A their callers about your music so you get a feel for your target audience. Itís not a bad idea to ask them for a testimonial or quote if theyíre well known in your area if you know them personally. People help people. Thatís a fact so if you treat your area disc jockeys like a living and breathing human and not dollar signs, thatís a foot in the door. Another good source is club owners. If they play your music and the fans go nuts ask them to say a few words about your sound that you can pass along to prospective stations, but be sure to sit down for a drink with them. Ask them about the picture of him and the woman and two kids behind the Magic Kingdom. Donít be fake, but be genuinely interested.

#4 - Network. Find out if someone you know (or someone they know) has connections to the music stations. Remember six degrees of separation - youíre only six people away from knowing anyone on the planet and yes that includes station managers, concert promoters and record execs. The trick is it takes a great deal of work and time, but if youíre serious, itís well worth it.

#5 - Go local, state, national. Donít think youíre going to skip your local and state stations and be the next Matchbox Twenty. It doesnít work that way. Start small and then get big.

Making contacts and getting names can be tough, thatís why you should start with a tested and proven music industry resource like The Industry Yellow Pages - Music Industry Contact Directory at

The TIYP is helpful and loaded with contacts you can start using immediately without doing all the legwork yourself.

About the Author

This article was written by Ty Cohen, the music industry's most recognizable voice! Ty is the C.E.O of Platinum Millennium Publishing, Platinum Millennium Records as well as owner of and

To find out more about Ty Cohen, his services, products and how he may be able to help you succeed in the music industry go to

Ty Cohen